HR Consulting & Recruiting for SodaStream
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CASE STUDY

Building Global HR Capabilities for SodaStream

Client: SodaStream (owned by PepsiCo)

Industry: Manufacturing – Home Carbonation Systems

Services: HR Consulting & Recruiting

Duration: September 2018 – Ongoing

Location: Tel Aviv, Israel

Budget: ~€150,000

Client Rating: ⭐ 5.0 overall (Quality 5.0 | Schedule 5.0 | Cost 4.5 | Would Refer 5.0)

“We decided to establish shared services and offshore capabilities,”
recalls Nir Rehav, former CIO at SodaStream.
“That’s when we partnered with Optiveum.”

The Challenge

SodaStream needed to expand its global shared services and IT capabilities beyond Israel but faced local talent shortages. The company was looking for a trusted partner to source and manage qualified professionals while keeping costs under control.

The Approach

Optiveum provided end-to-end HR consulting and recruitment, defining position requirements, budgets, and sourcing strategies.
We led head-hunting campaigns, candidate screenings, and structured interviews for roles such as analysts, developers, BI experts, and QA engineers.

“Optiveum is very professional. I’m impressed by their ability to understand in detail the character we’re seeking and find the right talent. Their success rate is impressive.”
— Nir Rehav, Former CIO, SodaStream

The Results

  • Long-term retention of recruited employees
  • Partnership maintained since 2018
  • Excellent communication and cost control
  • Flexible adjustments based on market needs

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